Davy Loose

Freelance product owner  ·  Product strategy  ·  Belgium

Build the right digital products

A passionate product builder on a mission: helping organizations build the right digital products that create impact. I dig deep into the why, combining user insights and business needs into a clear product vision and a concrete, actionable strategy.

Work with me LinkedIn

01 — What I do

Product
leadership

From vision to backlog and back again. I work as an interim or freelance product owner for platforms, product teams and enablement teams: the kind of products where many stakeholders need one direction.

01

Product ownership

Owning the vision, roadmap and backlog of a platform or product. One backlog, one direction, with internal customers challenged on the "why" behind every request.

02

Discovery & strategy

Customer journey mapping, value stream mapping and stakeholder workshops. Turning business objectives, user feedback and technology into a roadmap people actually follow.

03

AI product work

Taking AI use cases from proof of concept to real pilots on a shared platform, rather than one-off builds per team or brand. Demos, trainings and steering for leadership.

04

Analysis & facilitation

Business and functional analysis that bridges business, users and engineering. Workshop facilitation, scrum mastering and agile coaching for teams and analyst communities.

  • Product management
  • Backlog prioritization
  • Customer journey mapping
  • Value stream mapping
  • Stakeholder management
  • Business analysis
  • Functional analysis
  • Workshop facilitation
  • Agile coaching
  • Scrum master
  • Project management

02 — Approach

Not a queue of requests, but one shared direction. The best product decisions start with a stubborn question: why?

Start with the why

Every request gets challenged on the problem behind it. User insight and business need first, solution second.

One platform, many brands

Hold the line on shared foundations. Reusable building blocks beat one-off builds, whether that is a mobile app engine or an AI agent.

Ship, learn, adjust

Discovery and delivery in the same loop. Small pilots, honest reporting to leadership, continuous improvement of what is already live.

03 — Experience

Track
record

Thirteen years across HR tech, government, industry and consulting. Recent work sits at the intersection of white-label platforms and applied AI.

09/2023 — present Kortrijk · Freelance

House of HR

Product owner, Square mobile app

Square is the white-label mobile platform of House of HR: one configurable app engine powering 10+ branded candidate apps across five PowerHouses in Europe. Flex workers, candidates and nurses use their own brand's app for placement status, shifts, timesheets, documents and communication. Underneath sits one codebase, one backlog and one roadmap. My mandate is platform-wide value.

  • Owning the product vision and roadmap, translating five brands' ambitions into one shared direction instead of a queue of brand requests.
  • Curating a single backlog with five brand-level product owners as internal customers, holding the white-label principle.
  • Leading discovery across initiatives: in-app service desk, onboarding journeys, absence and planning flows, and a shared assistant layer that splits AI use cases across pilots while keeping one platform underneath.
  • Reporting platform progress to the Group CIO and to PowerHouse leadership.
02/2026 — 08/2026 Kortrijk · Freelance

House of HR

Product owner, AI team

In parallel with Square, interim product owner of the group's AI product team. Rather than building one-off models per brand, we developed reusable AI building blocks that brands and PowerHouses plug into their own tooling, spanning the full recruitment chain from vacancy to placement.

  • Owning the roadmap for a portfolio of seven AI agents: knowledge, pre-screening, CV assistant, vacancy assistant, candidate presentation, interview and job search.
  • Taking the first agents from proof of concept into brand pilots on a shared assistant platform.
  • Running AI enablement across the group: demos, proofs of concept, trainings and steering committees with brand and PowerHouse leadership.
  • Handed the team over in August 2026 to concentrate fully on Square.
04/2022 — 09/2025 Ghent · via Euricom

Attentia

Delivery owner, DOTS platform team

Led an enablement team developing core functionalities for a digital HR and well-being solution. Responsible for both the strategic direction and the day-to-day execution of key platform components, bridging business requirements, user needs and the technical requirements of other feature teams.

  • Translating business objectives and user needs into a strategic roadmap for platform components.
  • Leading product discovery to define and refine the product vision and priorities.
  • Facilitating strategic sessions and workshops with cross-functional teams.
  • At Euricom: coaching colleagues on consulting skills and leading the Community of Practice for analysts.
11/2021 — 03/2022 Waregem

Mateco

Product owner, integrations

Product vision and roadmap for business-critical data integrations via Apache Kafka and the supporting applications (document management and monitoring). Identified integration needs through business analysis and stakeholder workshops, and led the scrum team delivering scalable solutions.

05/2020 — 11/2021 Flemish government

Departement Werk & Sociale Economie

Product manager, Activation Work domain

Directed the strategic roadmap for the applications in the "Activation Work" domain. Together with business owners, defined a digitization strategy that prioritized processes at risk from an upcoming outflow of retiring employees. Facilitated value stream mapping workshops and led two development teams to realize the vision.

10/2015 — 05/2020

IW

Office 365 consultant

Guided organizations in defining and implementing their digital workplace strategy on Microsoft 365. Workshops to translate client objectives into concrete solutions and roadmaps, small no-code applications for quick internal value, and change management to drive adoption.

09/2012 — 09/2015

RealDolmen

Functional SharePoint consultant / analyst

Designed and implemented custom SharePoint solutions for internal communication, document management and process automation. Translated business requirements into functional designs and strategic recommendations for intranet and collaboration platforms.

04 — Bookshelf

Currently
shaping me

  • Click Jake Knapp2025
  • Untrapping Product Teams David Pereira2024
  • The Innovator's Dilemma Clayton M. Christensen2024
  • Build Tony Fadell2022
  • Inspired Marty Cagan2017
  • Deep Work Cal Newport2016
  • The Lean Product Playbook Dan Olsen2015

05 — Education

Schooled

  • Postgraduate, IT ManagementHOGENT
  • Bachelor of Applied Science, InformaticsHOGENT
  • Bachelor Electronics – ICTKAHO Sint-Lieven

Languages

  • DutchNative
  • EnglishProfessional

06 — Off the clock

Also

  • Sommelier
  • Barista
  • Running
  • Soccer

Ask me about natural wine or a proper flat white. Both pair well with a roadmap discussion.

07 — Contact

Let's talk

Looking for a product owner who holds the line on the "why"? Currently open to new freelance engagements in Belgium, on site or remote.

davy@davyloose.be linkedin.com/in/davyloose